Wednesday, May 6, 2020

Giving Bad Advice Essay Example For Students

Giving Bad Advice Essay My cousin Madison turned 14 years old last year and I visit her, my aunt and uncle on a weekly basis. I like it there better because, like myself, they would rather take a trip to the beautiful mountains to ski, or go to the beach to catch big waves rather than stay home watching T. V. As a kid, my family traveled whenever they got the chance because my mom worked for a travel agency and received great discounts. Our family took trips to great places such as beautiful San Francisco and Las Vegas. When the economy plummeted, my parents lost their jobs and couldn’t afford to anymore. My Dad hates to spend money so we don’t go anywhere that revolves around that subject. My Aunt loves to take vacations which is something that is always enjoyable because being at home can get quite boring. The down side of going over my Aunts house is that my little cousin and I bicker and argue constantly because she seems to always think she’s right and that the world is all sunshine and rainbows. We do get along most of the time and but have our moments from time to time and that is a fact of life, I don’t mind dealing with it when I have to. This past year we traveled to many places, such as Universal Studios and the beach, but since it’s the time of year where the beautiful white snow we love comes falling down from those great big snow clouds, we took a trip to the mountains and went skiing. Skiing is one of our favorite things to do when winter comes around. I am getting better at it every year we go. My Dad taught me how to ski as a kid and since then I have been skiing as long as I can remember. On the way to Massanutten ski resort, my excitement was as high as it could be since we haven’t been in years. My cousin Madison is still a beginner and doesn’t like to listen to anyone who tries to give her advice on how to get better and eventually go to the bigger slopes. She always skied with her Dad because he likes to go down the easy and slow hills with her and lets her do her thing without him talking and messing up her focus. The greater and lengthier slopes are a lot more exciting than the bunny hills so I tried to convince Madison to go with us to the bigger hills. She knew that she could do it but the fear grew inside her head. It was very hard and frustrating to get her to overcome her fear. When Madison finally decided to face her fear and come over to the bigger slopes, we all went up on the lift to the top. At the top she seemed a little scared but she had everyone there with her assuring she would be safe and sound. We started skiing down and it appeared as if she forgot everything she was taught. She fell over and her skis came off and she seemed shaken up about it. I skied down to her and tried to give her the best advice possible on how to get up, put the skis on and the best route to take the rest of the way down the slope. Since she didn’t like to listen to anyone that isn’t a ski instructor, so she wouldn’t get up the way I taught her to. She told everyone to shut up and let her do it on her own since she thought it was the best way and was better than what all of us have been trying to teach her. .u06ee9dbdb02edb85d89ae00c24d68370 , .u06ee9dbdb02edb85d89ae00c24d68370 .postImageUrl , .u06ee9dbdb02edb85d89ae00c24d68370 .centered-text-area { min-height: 80px; position: relative; } .u06ee9dbdb02edb85d89ae00c24d68370 , .u06ee9dbdb02edb85d89ae00c24d68370:hover , .u06ee9dbdb02edb85d89ae00c24d68370:visited , .u06ee9dbdb02edb85d89ae00c24d68370:active { border:0!important; } .u06ee9dbdb02edb85d89ae00c24d68370 .clearfix:after { content: ""; display: table; clear: both; } .u06ee9dbdb02edb85d89ae00c24d68370 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u06ee9dbdb02edb85d89ae00c24d68370:active , .u06ee9dbdb02edb85d89ae00c24d68370:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u06ee9dbdb02edb85d89ae00c24d68370 .centered-text-area { width: 100%; position: relative ; } .u06ee9dbdb02edb85d89ae00c24d68370 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u06ee9dbdb02edb85d89ae00c24d68370 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u06ee9dbdb02edb85d89ae00c24d68370 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u06ee9dbdb02edb85d89ae00c24d68370:hover .ctaButton { background-color: #34495E!important; } .u06ee9dbdb02edb85d89ae00c24d68370 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u06ee9dbdb02edb85d89ae00c24d68370 .u06ee9dbdb02edb85d89ae00c24d68370-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u06ee9dbdb02edb85d89ae00c24d68370:after { content: ""; display: block; clear: both; } READ: Argentina EssayOver the course of the day she kept falling or was doing things that could potentially make her fall or over exert herself. We kept saying the same thing to her but she wouldn’t budge and kept doing everything on her own refusing anyone’s help. Every time Madison fell, I never gave up on trying to teach her. I always thought that maybe she would listen but my aunt said that it was useless so I took that into consideration and finally gave up on trying to give good advice because it turned out to be pointless and a waste of breath. Giving advice is something that I usually don’t do, for one I wouldn’t consider myself good at giving advice and I don’t typically know what I should say. If I say one thing and they listen to it and it turns out being worse, then it all comes crashing on my shoulders because they came to me and took my advice. Whenever someone tries to come to me for guidance I say I’d rather not get involved because it could potentially turn out to be worthless. Why go to someone to have them tell you what you should do with your life, it’s your life live it like you want to not how someone tells you to.

Thursday, April 30, 2020

The Importance of Professional Ethics Samples - MyAssignmenthelp.com

Question: Discuss about the Importance of Professional Ethics. Answer: The Importance of Professional Ethics No matter the field of work or profession that a person belongs to, ethics is a vital aspect of work. The results or success of any situation depends upon how the people in the organization actually deal with the situations, whether in an ethical manner or in an unethical manner [1]. Good ethics is an essential prerequisite of any profession. It is also crucial to the success of the company. Ethics is basically understood as a system of moral principles that govern the proper conduct of a group or a person [2]. It is worth mentioning that maintaining good ethics is being in harmony with the principles of correct moral conduct all the time. This paper discusses the importance of professional ethics. The paper also identifies the main ethical issues in the professional setting. The identified ethical issues are then analyzed and evaluated. Moreover, a justification of the evaluation is provided. There are several ethical issues that are important in a professional setting. These includ e integrity, accountability and responsibility, obedience to laws and regulations, monitoring web users, observing privacy of confidential data, and preventing security breach. Identification The most important ethical issues include the following: first is integrity. Integrity essentially implies that a person should be sincere and honest all the time under any circumstances [3]. The second ethical issue is monitoring web users. Although companies can rightfully monitor what their staff members are doing and how they are using technology systems, they need to inform their workers about the degree to which they are being monitored [2]. The third ethical issue is observing privacy of confidential data. This includes confidentiality of data of the company as well as data of employees in the company. Another ethical issue is preventing security breach. Systems should be reviewed to identify the possible sources of security breach. Accountability and responsibility are also vital ethical issues [4]. Analyze Integrity is a major ethical issue that managers, executives, and even employees in business organizations often face. When a person demonstrates integrity in her work and in a professional environment, it implies that this individual could be trusted and is also a reliable person. An individual who is sincere and honest all the time sustains in the company for a longer period of time than people who are not always sincere and honest [5]. The monitoring of web users is a significant ethical issue in most organizations. Companies have the right of monitoring what their staffs are actually doing and the way technology systems in the organization are being utilized. The ethical issue that arises is whether companies have the obligation of notifying their staffs as to the degree of that monitoring [5]. For example, should a company clarify to employees that besides monitoring how long the workers are making use of the internet, it is also watching the websites which the employees are visiting? [3]. Also, it is important for the information technology (IT) or information systems (IS) manager in an organization to always observe the privacy of the confidential data of the companys system. Every organization collects personal data on staff members; data that if not safeguarded in a proper manner could lead to considerable negative implications for individuals [6]. Information like personal identification information for instance account identifiers and social security number, and employee background and compensation data, should all be accessed and maintained only by personnel who are authorized to do so. The IT or IS security personnels unauthorized access to the private and confidential information might pose a threat of disclosing confidential data of the company or of the employees [7]. Getting unauthorized access to the private data might be in violation of the companys rules. Another ethical issue relating to privacy is: should the companys managers read the private emails of its staff members who are using the companys network to ensure that the companys sensitive information is not being divulged? If the company reads the emails of its employees, should the company disclose that policy to the employees? Should it disclose to them after or before the fact? Is it alright for the company to place key loggers on computers on the companys network in order to capture everything typed by the users? Is it alright to look at the graphic files and read the documents which the employees have stored in their computers or on the file server in their directories? [7]. Accountability and responsibility are also important ethical issues to be taken into consideration by employees and managers. The more an individual in the organization is responsible and accountable in nature, the more responsibly and efficiently this person would perform his or her job task. Responsibility toward work should be kept in mind by everyone in the organization and should be followed for an ethical workplace environment [8]. Security breach is another vital ethical issue in any organization. Security is more than just shutting doors of the office or ensuring that the lock is safe. Technology poses various new security challenges. Networks could be breached, identities could be stolen and possibly lead to monetary ruin, personal identification information could be compromised, websites could be hacked, and critical corporate information could be stolen from online systems, among other security challenges [4]. The ethical issue that arises is as follows: how far should or can the organizations top managers go in determining the security that is inherent in the companys information system, and what level of tackling such risks could be viewed as reasonable? [4]. Evaluate/Justification The identified ethical issues are significant in that they have an effect on the success of the business. It is important to observe professional ethics at all times in order to address the aforementioned ethical issues in an ethical manner. Many large corporations have suffered destructive consequences because the senior managers lacked professional ethics and did not act with integrity. For a business organization to be successful, it has to be run in an ethical manner [9]. This underscores the importance of professional ethics. Professional ethics helps an organization not just to avoid business failure, but it also allows an organization to avoid avoidable scandals. A successful business is dependent upon the trust of different parties within the organization, including suppliers, managers, staff members, clients, top executives, as well as competitors [9]. In addition, maintaining professional ethics standards is of great importance for the prosperity of a company. It is also important for the development of ones personality. Maintaining professional ethical standards allows a person to refrain from any activities which may discredit his or her profession [10]. Equally important, professional ethics is important considering that a persons actions affect not just himself or herself, but also affect those people who are around him/her. Many of a persons professional decisions and choices involve ethics. If an individual tells a lie to someone else, that person could in fact lose the other persons trust and undermine his/her own integrity. If one uses substandard workmanship or substandard materials on the job, that person could endanger the safety of other people [7]. Managers in every company need to lead by example as this is crucial in cultivating a culture of ethical conduct within the organization. Therefore, one way of encouraging professional ethical conduct in the organization is through setting a good personal example [10]. Just like other professionals such as facility and property managers, engineers, lawyers, and doctors develop professional codes of ethics which establish professional standards for behaviour, IT professionals should also create professional codes of ethics which establish professional standards of behaviour [10]. Conclusion In conclusion, there are various ethical issues in the professional setting. The most important ones pertain to respecting the privacy of employees and not reading their personal emails without their knowledge, monitoring the companys internet users, being a person of integrity who is honest at all times, preventing security breach, as well as being a responsible professional. An organization without professional ethics is only headed toward self-destruction. Upholding professional ethics allows an organization to avoid scandals and business failure. Professional ethics is important not just for the success of the company, but also for the development of ones personality. Works Cited R. F. Duska and R. M. Weber, Where Ethics Intersects the Fiduciary Duty, Journal of Financial Service Professionals, vol. 70, no. 5, pp. 23-26, 2016. Y. Lurie and S. Mark, Professional Ethics of Software Engineers: An Ethical Framework, Science Engineering Ethics, vol. 22, no. 2, pp. 417-434, 2016. D. Payne and B. L. Landry, A uniform code of ethics: Business and IT professional ethics, Communications of the ACM, vol. 49, no. 11, pp. 81-84, 2011. D. Payne and B. L. Landry, Similarities in Business and IT Professional Ethics: The Need for and Development of A Comprehensive Code of Ethics, Journal of Business Ethics, vol. 62, no. 1, pp. 73-85, 2015. B. Jennings, The Regulation of Virtue: Cross-Currents in Professional Ethics, Journal of Business Ethics, vol. 10, no. 8, pp. 561-568, 2011. A. Panteli, J. Stack and H. Ramsay, Professional Ethics in the IT Industry, Journal of Business Ethics, vol. 22, no. 1, pp. 51-61, 2009. B. R. Gaumnitz and J. C. Lere, Contents of Codes of Ethics of Professional Business Organizations in the United States, Journal of Business Ethics, vol. 35, no. 1, pp. 35-49, 2012. V.I. Bakshtanovskii and V. I. Sogomonov, Professional Ethics, Sociological Research, vol. 46, no. 1, pp. 75-95, 2010. N. Nichols, G. V. Nichols Jr., and P. A. Nichols, Professional Ethics: The importance of teaching ethics to future professionals, Professional Safety, vol. 52, no. 7, pp. 37-41, 2007. A. R. Yeaman, Professional Ethics for Technology, TechTrends: Linking Research Practice to Improve Learning, vol. 48, no. 2, pp. 11-15, 2012.

Wednesday, April 15, 2020

Sample Essay in Psychology - How to Write a Sample Essay in Psychology

Sample Essay in Psychology - How to Write a Sample Essay in PsychologyA sample essay in psychology is something that many students are given before they begin taking their first course in the subject. These samples show all of the main ideas and concepts that will be covered in the course. This helps students get a good idea of what to expect when they begin their first year in the subject.The essay is usually not very long. It usually only consists of a couple of pages, including an introduction and then the body of the essay. However, it does not have to be quite as long as you would like. There are many different variations on this topic, but there are also some rules that you should follow when writing it so that it flows well.One of the most important aspects of a sample essay in psychology is that it is written for beginning students. This is because the course is usually taught from the first day of school up until the end of the term. If you want to study psychology you need to be aware of all of the different techniques that are used to teach students about human behavior and personality disorders.You should make sure that the essay that you write reflects the personality of the student. This means that it should be based on the knowledge that is relevant to the topic that you are teaching. If you are teaching about the effects of stress on people then the idea of your essay should be based on the study of stress.Many popular college essays are based on the questions that students ask in class. In addition to the thoughts that they ask, you also want to incorporate the answers that you give to those questions. Many times students do not think that they are capable of answering questions satisfactorily so they simply try to come up with something to say that will satisfy the questioner. However, your essay will not be as successful if you do not put in some effort to come up with a good answer. The type of essay that college students expect to read come s from the type of students that they are. If you are a bookworm then you will probably want to look for a topic that is related to the type of books that you enjoy reading. For example, if you are studying psychology you will probably want to include an essay about the latest novel or non-fiction book that has to do with psychology.One of the most popular topics for a sample essay in psychology is that of sports. In fact, you should never limit yourself to one particular sport. This is because there are so many different personalities and types of sports that you can choose from. You can read an essay about football, baseball, basketball, or wrestling.Each of these different sports brings with it its own problems that make it interesting to read about. Sports in general provide a great way to study about a wide variety of different subjects. Since you will be expected to write about the types of activities that you enjoy doing, you should be willing to take the time to find the bes t topics that you can and then use these to write about.

Saturday, March 21, 2020

Free Essays on Black Women In The Media

Mainstream media’s affect on the credibility and imaging of the Black Woman â€Å"Bend over to the front, touch your toes, bounce that ass up and down and get low!† blasts the latest rap song that seems to get a substantial amount of airtime. This particular song instructs a woman on how to perform an erotic strip tease. These lyrics are a small fragment of the images conveyed of Black women to audiences domestically as well as internationally. The American medium which includes radio, television, film, and other forms of advertisement continues to produce degrading, misleading, and destructive images of Black women. These images become unrelenting negative stereotypes that weaken the Political credibility of Black women in the White dominated patriarchic society. Cultural images of African American women based on stereotypes are at the very foundation of the problem of African American women’s limited access to societal resources and institutions (Jewell, 1992, p. 12). Stereotype as used here â€Å"is an imitation, a copy of something of someone that is, by means of the media machinery, held up first as THE symbol or symbols to the exclusion to others; and then repeatedly channeled out to viewers so often that in time it becomes a ‘common’ representation of something or someone in the minds of viewers† (Blackwood, 1986, p. 205). The purpose of this piece is to briefly examine factors that contribute to the social and political disenfranchisement of the Black woman. In particular, I examine how the oppressors use imagery and ideologies to maintain their superiority, while consigning Black women to an unscrupulous societal status. The media have been an effective instrument for conveying and proliferating cultural images (Jewell, 1992, p. 71). The â€Å"bad-black-girl† is depicted as alluring, sexually arousing and seductive. She fulfills the sex objectification requirement of White womanhood, although she is portrayed as... Free Essays on Black Women In The Media Free Essays on Black Women In The Media Mainstream media’s affect on the credibility and imaging of the Black Woman â€Å"Bend over to the front, touch your toes, bounce that ass up and down and get low!† blasts the latest rap song that seems to get a substantial amount of airtime. This particular song instructs a woman on how to perform an erotic strip tease. These lyrics are a small fragment of the images conveyed of Black women to audiences domestically as well as internationally. The American medium which includes radio, television, film, and other forms of advertisement continues to produce degrading, misleading, and destructive images of Black women. These images become unrelenting negative stereotypes that weaken the Political credibility of Black women in the White dominated patriarchic society. Cultural images of African American women based on stereotypes are at the very foundation of the problem of African American women’s limited access to societal resources and institutions (Jewell, 1992, p. 12). Stereotype as used here â€Å"is an imitation, a copy of something of someone that is, by means of the media machinery, held up first as THE symbol or symbols to the exclusion to others; and then repeatedly channeled out to viewers so often that in time it becomes a ‘common’ representation of something or someone in the minds of viewers† (Blackwood, 1986, p. 205). The purpose of this piece is to briefly examine factors that contribute to the social and political disenfranchisement of the Black woman. In particular, I examine how the oppressors use imagery and ideologies to maintain their superiority, while consigning Black women to an unscrupulous societal status. The media have been an effective instrument for conveying and proliferating cultural images (Jewell, 1992, p. 71). The â€Å"bad-black-girl† is depicted as alluring, sexually arousing and seductive. She fulfills the sex objectification requirement of White womanhood, although she is portrayed as...

Thursday, March 5, 2020

The Science Behind How Popcorn Pops

The Science Behind How Popcorn Pops Popcorn has been a popular snack for thousands of years. Remnants of the tasty treat have been found in Mexico dating back to 3600 BC. Popcorn pops because each popcorn kernel is special. Heres a look at what makes popcorn different from other seeds and how popcorn pops. Why It Pops Popcorn kernels contain oil and water with starch, surrounded by a hard and strong outer coating. When popcorn is heated, the water inside the kernel tries to expand into steam, but it cannot escape through the seed coat (the popcorn hull or pericarp). The hot oil and steam gelatinizes the starch inside the popcorn kernel, making it softer and more pliable. When the popcorn reaches a temperature of 180 C (356 F),  the pressure inside the kernel is around 135 psi (930 kPa), which is sufficient pressure to rupture the popcorn hull, essentially turning the kernel inside-out. The pressure inside the kernel is released very quickly, expanding the proteins and starch inside the popcorn kernel into a foam, which cools and sets into the familiar popcorn puff. A popped piece of corn is about 20 to 50 times larger than the original kernel. If popcorn is heated too slowly, it wont pop because steam leaks out of the tender tip of the kernel. If popcorn is heated too quickly, it will pop, but the center of each kernel will be hard because the starch hasnt had time to gelatinize and form a foam. How Microwave Popcorn Works Originally, popcorn was made by directly heating the kernels. Bags of microwave popcorn are a bit different because the energy comes from microwaves rather than infrared radiation. The energy from the microwaves makes the water molecules in each kernel move faster, exerting more pressure on the hull until the kernel explodes. The bag that microwave popcorn comes in helps trap the steam and moisture so the corn can pop more quickly. Each bag is lined with flavors so when a kernel pops, it strikes the side of the bag and gets coated. Some microwave popcorn presents a health risk not encountered with regular popcorn because the flavorings are also affected by the microwave and get into the air. Does all corn pop? Popcorn that you buy at the store or grow as popcorn for a garden is a special variety of corn. The commonly cultivated strain is Zea mays everta, which is a type of flint corn. Some wild or heritage strains of corn will also pop. The most common types of popcorn have white or yellow pearl-type  kernels, although white, yellow, mauve, red, purple, and variegated colors are available in both pearl and rice shapes. Even the right strain of corn wont pop unless its moisture content has a moisture content around 14 to 15%. Freshly harvested corn pops, but the resulting popcorn will be chewy and dense. Sweet Corn and Field Corn Two other common types of corn are sweet corn and field corn. If these types of corn are dried so they have the right moisture content, a small number of kernels will pop. However, the corn that pops wont be as fluffy as regular popcorn and will have a different flavor. Attempting to pop field corn using oil is more likely to produce a snack more like Corn Nuts, where the corn kernels expand but dont break apart. Do other grains pop? Popcorn is not the only grain that pops! Sorghum, quinoa, millet, and amaranth grain all puff up when heated as the pressure from expanding steam breaks open the seed coat.

Monday, February 17, 2020

Blog # 6 Assignment Example | Topics and Well Written Essays - 250 words

Blog # 6 - Assignment Example Women love the love stories that men from these films display where they appear to end up overly happy. The women also deem that by involving themselves with Korean men, they will have the same feeling (Onishi, 2008). One significant long-term effect is that this might lead to cultural degradation because the women are rushing to intermarry with different cultures, which will, in the long run degrade the two cultures that are involved in the matrimony. This is because as cultures intermarry, they tend to endorse other cultures apart from theirs, thus leading to clashes in between (Onishi, 2012). Finally, the short-term effect the clashes that women in Korea would have with Korean men for choosing to go abroad to marry instead of marrying their own. It is not significant because it is important to reserve ones culture in order to ensure continuity of the culture. Chan, B., & Xueli, W. (2011). Of prince charming and male chauvinist pigs: Singaporean female viewers and the dream-world of Korean television dramas. International Journal of Cultural Studies, 14(5), 291-306. Onishi, N. (2012). For some in Vietnam, prosperity is a South Korean son-in-law. Retrieved from

Monday, February 3, 2020

Royal Caribbean Essay Example | Topics and Well Written Essays - 750 words

Royal Caribbean - Essay Example The current system does not allow for the ship crew to effectively keep track of their passengers. This proposal will offer the development of a DSS to assist in the activity of decision making by providing a list of possible options and tools to improve the ultimate effectiveness of the decision outcome. The DSS will help be helpful in decision making through its capacity to process large information that were encountered during the course of decision making. This proposal identifies the goals and problem definition of the proposed DSS. The proposed DSS will require a decision rule in order to select among alternatives and solution to the problem. This decision rule requires gathering of data and information such as: customer satisfaction surveys, estimated cost of each alternative, feasibility estimations, initial customer feedback regarding each alternative, and current rates of missing passengers Royal Caribbean is mysteriously losing passengers during the trip and while at port. The current system does not allow for the ship crew to effectively keep track of their passengers. This is causing lost goodwill with current and future customers as well as bad publicity. ... The publicity of passengers not boarding the boat at time of departure can have a negative impact on ticket sales, revenue, market share, etc. 2. A relevant improved situation. The proposed DSS will assist Royal Caribbean in deciding among four possible alternatives.. Once a selection has been done, this new system will eliminate the current major problem that the company is facing, and thus will encourage more sales and revenue, and regained its reputation as one of the best company in the shipping industry. 3. The differences between the current and an improved situation. The company have identified four possible alternatives in order to cope with the current problem. A decision has to be made on which among the four options will have the best result in terms of overall effectiveness, based on organized data collections and models. 4. Possible (feasible) changes available to the organization. There will be changes in the overall company procedures and guidelines within the organization. Implementation of the DSS to support the decision making process is a big change among the organizations and its passengers. The best way to avoid resistance to change is to clearly explain the reason for the change and respect the viewpoints of other people. A clear vision and strategy for implementation will have a positive support and avoid restrictions within the organization. 5. A succinct, goal oriented problem definition statement. To design a DSS to determine the best way to keep track of passengers on and off the ship is the company's goal oriented problem definition